Brand Workbook

Purpose

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This Brand Workbook marks the beginning of our Brand Discovery process.

It’s designed to create clarity—both for you and for us. This is where your ideas, instincts, experiences, and aspirations begin to take shape outside your head and on the page. Not as a finished brand, but as a starting point we can build from together.

For you, this is an opportunity to slow down and articulate what often lives intuitively: what your business stands for, where it’s headed, and what makes it meaningfully different.

For us, it’s how we begin understanding your vision before applying strategy, structure, and expertise. Consider this a thoughtful transfer of what you know—and what you sense—so we can take it further in the Brand Alignment session.

There are no right or wrong answers. Depth, honesty, and intention matter far more than perfect wording.

How To Use This Workbook

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This workbook is meant to be completed independently, prior to your Brand Alignment session.

We recommend:

  • Setting aside uninterrupted time

  • Answering instinctively first, then refining where it feels important

  • Being clear where you can—and exploratory where you can’t (yet)

Before You Begin

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This workbook isn’t about reacting or getting things “right.” It’s a space to articulate what you know, explore what you sense, and acknowledge what’s still taking shape.

Some questions may feel obvious. Others may slow you down. That’s intentional.

Answer honestly, not aspirationally. What’s clear today matters just as much as what’s still unresolved. Notice what comes to mind immediately—and what shifts when you give yourself a moment more. Both are valuable.

You don’t need to have everything figured out. That’s the work we’ll do together next.